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THE MAG
Viennese Line & the Floral Fusion Campaign
03/05/2024
03/05/2024
Art based fashion.
MODUS VIVENDI Introduces Viennese Line from Resortwear 2024 Collection and Unveils "Floral Fusion" Campaign.
MODUS VIVENDI, known for its contemporary style, proudly announces the launch of Viennese Line for Resortwear 2024 Collection. Drawing inspiration from the romantic elegance of Viennese designs and the timeless beauty of monochromatic porcelain art, this collection epitomizes sophistication and charm.
One of the best parts of the season is MODUS VIVENDI's "Floral Fusion” Campaign. It takes you to a calm countryside with lots of olive trees. In this pretty setting, there's a man wearing MODUS VIVENDI's clothes. A relaxed and stylish imagery, wearing the brand's special clothing with pretty floral designs printed all over them, like art on porcelain.
The inspiration behind "Floral Fusion" stems from a desire to blend the traditional elegance of porcelain art with the contemporary elegance of resort fashion. The campaign captures the essence of leisurely luxury, inviting individuals to immerse themselves in a world where nature intertwines seamlessly with sophisticated style.
Viennese Line is a celebration of timeless elegance and effortless charm. MODUS VIVENDI wanted to create a collection that evokes a sense of refined relaxation, where each piece is not just an outfit, but a statement of style.
Crafted from luxuriously smooth viscose poplin fabric, Viennese pieces feature an almost three-dimensional floral pattern, designed by MODUS VIVENDI’s expert team. Vector blossoms and leaves dance across the fabric, creating a mesmerizing visual display that is both romantic and contemporary.
MODUS VIVENDI’s design team has skillfully fashioned apparel that not only captivates the eye but also provides unparalleled comfort. Each garment is versatile, allowing for effortless integration into any wardrobe, whether for a holiday trip or urban getaways.
Experience the enchantment of "Floral Fusion" and discover MODUS VIVENDI's Viennese Line now available for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the “Floral Fusion” Campaign here.
Credits
Photography: @p2photographygr
Model: @dimitris_toufexis
Videography: @p2photographygr
Creative Director: @billyhazel
Location: Thessaloniki, Greece
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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