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THE MAG
Staple Line & the Let Me Be Ur Underwear Campaign
19/04/2024
19/04/2024
Men's Basics!
MODUS VIVENDI, known for its commitment to sustainability, proudly introduces the Staple Line and "Let Me Be Ur Underwear" Campaign as part of its Spring - Summer 2024 Collection.
Moreover, MODUS VIVENDI is proud to announce the "Let Me Be Ur Underwear" Campaign, which celebrates the versatility and confidence that comes with wearing Staple designs. The campaign features a series of vignettes portraying a man in various roles – as a businessman, a biker, a fireman, and a soccer player – all while sporting Staple underwear.
The campaign challenges traditional stereotypes about men's underwear, featuring a series of figures showcasing a man in various roles – as a businessman, a biker, a fireman, and a soccer player – all while wearing Staple designs. The main goal of the campaign is to break the norms and redefine what it means to wear men's underwear. We want to show that underwear is more than just a garment – it's a statement of confidence and individuality. This campaign seeks to highlight that, regardless of the role you play in life, MODUS VIVENDI Staple designs are there to support you every step of the way.
MODUS VIVENDI Staples epitomize the essence of basic underwear, offering unparalleled comfort and timeless style. Crafted from 100% eco-friendly cotton fabrics, these designs are not only gentle on the environment but also provide a soft and breathable feel against the skin, ensuring all-day comfort and support.
Featuring classic cuts and a snug fit with a comfy pouch, MODUS VIVENDI Staple briefs and boxers are the perfect foundation for any outfit. Available in a range of versatile colors, these designs are suitable for every occasion, whether you're at work, hitting the gym, or simply relaxing at home.
MODUS VIVENDI’s Staple Line is designed to elevate the everyday wardrobe, providing our customers with underwear that seamlessly combines style and comfort. Each design is knitted according to Global Organic Textile Standard (GOTS) specifications, ensuring the highest quality and sustainability standards are met.
The line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the “Let Me Be Ur Underwear” Campaign here.
Credits
Photography / Videography: @p2photographygr
Model: @dimitris_toufexis
Creative Director: @billyhazel
Location: Thessaloniki, Greece
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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