Sneak a peek. 

MODUS VIVENDI Unveils the Sporty Line from Pre/Fall '25 Collection: Introducing the Bold "Peeping Tom" Campaign. Designed for the modern man who embraces both style and comfort, this collection features classic fit cuts and striking color-block briefs that are destined to become a staple in every wardrobe. 

The Sporty Line is not just about aesthetics; it’s a celebration of sustainability and responsible fashion. Crafted from eco-friendly cotton fabric, each piece in this line is part of our Responsible Edit. The cotton used complies with the Organic Content Standard (OCS), and our under-dyeing and washing procedures meet the strict criteria of the Global Organic Textile Standard (GOTS). This ensures that your favorite underwear isn’t just stylish but also kind to the planet. 

Key Features of the Sporty Line: 

• Classic Fit Cut: Tailored to provide optimal comfort and support, making it perfect for everyday wear or intense workout sessions.
• Color Block Style Briefs: Available in a vibrant spectrum of colors designed to elevate your mood, with timeless black and white options for those who prefer a more classic look.
• Jacquard Branding Logo Waistband: A signature MODUS VIVENDI touch that adds a bold, fashionable statement to your undies.
• Eco-Friendly Cotton Fabric: Part of our Responsible Edit, ensuring that your choices are sustainable and environmentally conscious.
• OCS and GOTS Certified: Knitted and processed according to the highest standards of organic textile production.

To launch the Sporty Line, MODUS VIVENDI is excited to unveil the "Peeping Tom" campaign—a playful and cheeky take on the thrill of wearing our new collection. The campaign features a striking visual narrative where a confident guy is seen enjoying some fun in the back of his car, sporting the new Sporty underwear designs. As he relaxes and revels in the moment, someone is caught trying to sneak a peek—a nod to the irresistible allure of the Sporty Line. 

The "Peeping Tom" campaign was inspired by the idea of spontaneous joy and the undeniable confidence that comes with wearing something that makes you feel good inside out. The Sporty Line isn’t just about underwear; it’s about embracing your playful side, feeling sexy, and being unapologetically you. Whether you’re at the gym, on the go, or just enjoying a lazy day, this collection adds a fun twist to your everyday essentials. 

MODUS VIVENDI invites you to discover the Sporty Line from our Pre/Fall '25 Collection—a line where style meets sustainability, and comfort meets cheeky fun. Elevate your underwear game and let your inner playful spirit shine through. 

Experience the enchantment of "Peeping Tom" and discover MODUS VIVENDI's Sporty Line now available for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Embrace the sportiness. Celebrate the playfulness. 

Discover the “Peeping Tom” Campaign here.

Credits 

Photography: @p2photographygr
Model: @dimitris_toufexis
Videography: @p2photographygr
Location: Thessaloniki, Greece