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THE MAG

Organic Line

06/05/2022
by Giannis Chatzigeorgiou
06/05/2022

Sustainability is the new black!

MODUS VIVENDI proudly presents the Organic Line from the "100% Pure Natural" Campaign, showing men on duty. It’s time for 100% sustainable underwear, made of organic cotton which is part of our responsible edit. And we couldn’t imagine this pair of undies but on men in nature. Retro aesthetic is mixed with a great dose of sexiness yet the kind of pure and effortless masculinity.

Unique and specially made pieces, knitted according to GOTS (Global Organic Textile Standard 5.0) and under dyeing, washing procedure, complied with the OCS (Organic Content Standard 2.0). Raw materials from certified organic farms, no harmful substances, in accordance to OEKO-TEX STANDARD 100.

And who said that men cannot do the laundry? Organic Line is here to prove that vintage style can become chic and sexy in the modern world of fashion. So choose your comfort and your favorite organic piece of underwear, between optic white, classic black and dark khaki green. It is time we keep an extra eye on the planet. Line comprises of thongs, briefs, boxers, jockstraps, sweatshirts & tanktops.

Sustainability is here to stay and MODUS VIVENDI wants to be part of it!

WATCH Video

VIEW Campaign

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Photographer: Gastohn Barrios
Models: Lucas Sabadini & Pablo Garcilazo
Videographer: Estilo Wallo
Executive Producer: Matias Santos
Stylist: Martin Iglesias
Assistant: Marcelo Iglesias
Location: Argentina

SIZE GUIDE
    • INCHESWAIST
    • CM
    • INCHES CHEST
    • CM
    • SMALL 'S'
    • 28-30
    • 73-78
    • 34-36
    • 81-96
    • MEDIUM 'M'
    • 30-32
    • 78-83
    • 35-41
    • 90-103
    • LARGE 'L'
    • 32-34
    • 83-88
    • 38-45
    • 96-115
    • EXTRA LARGE 'XL'
    • 34-36
    • 88-93
    • 42-47
    • 102-120

*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'

OUR MODEL WEARS SIZE `MEDIUM`

Modus Vivendi Size Guide Model
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CARE

Look After Me - Top 10 care instructions

  • ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
  • USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
  • DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
  • MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
  • HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
  • AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
  • USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
  • DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
  • DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
  • DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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