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THE MAG
MODUS VIVENDI presents Fur Line and the ''Otherwise Romance'' Campaign
25/10/2024
25/10/2024
MODUS VIVENDI presents Fur Line and the “Otherwise Romance” Campaign from the FW 24/25 Collection inspired by romantic goth.
October 2024. Fur romance
MODUS VIVENDI Introduces the Fur Line and the “Otherwise Romance” Campaign for FW 24/25 Collection
MODUS VIVENDI is excited to unveil its latest Fur Line from the Fall/Winter 2024/2025 Collection, blending timeless luxury with bold, contemporary designs. The collection embraces winter with a striking palette of black and white, featuring fur accents on both underwear and apparel.
Accompanying the launch is the "Otherwise Romance" campaign, a romantic, gothic exploration of sensuality and style. The campaign showcases a man adorned in elegant fur designs that echo the cool, stark contrasts of winter nights. Shot in black and white, the imagery evokes a mysterious allure, capturing the essence of romance in a goth-inspired atmosphere.
The Fur Line redefines winterwear, focusing on comfort and opulence. The pieces are crafted to elevate both your loungewear and streetwear wardrobe, offering fur-trimmed underwear and apparel for those who seek warmth without compromising on style.
Incorporating luxurious textures, the collection includes black and white fur accents on signature pieces that embody a minimalist yet daring aesthetic. Whether worn to lounge or layer, these designs reflect the MODUS VIVENDI ethos of high-quality craftsmanship paired with fashion-forward vision.
The "Otherwise Romance" campaign draws inspiration from gothic romance, weaving a narrative of intimacy, darkness, and the allure of the night. Shot against moody, dreamlike backdrops, the visuals feature sleek fur-trimmed garments in monochrome tones, highlighting the contrast between light and shadow. The campaign embodies the power of individuality, merging vulnerability and strength through a modern, romantic lens.
The man featured in the campaign is the epitome of enigmatic elegance. The fur, a symbol of warmth and protection, paired with the starkness of black and white, creates an aesthetic that is both inviting and untouchable. It’s a celebration of contrasts—softness and strength, passion and restraint—perfect for the winter season.
Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the “Otherwise Romance” Campaign here.
Credits
Photography & Videography: Panos Misailidis - @p2photographygr
Model: Anestis Vasilleiadis - @anestis_vas
Location Thessaloniki, Greece
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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