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THE MAG
Liquid Effect Line & the "Freedom In Motion" Campaign
20/09/2024
20/09/2024
Liquid effect.
MODUS VIVENDI is excited to introduce the Liquid Effect Line and the "Freedom In Motion" campaign as part of the FW 24/25 Collection. This new line embodies the spirit of effortless elegance, combining high-performance fabrics with striking design.
Inspired by 70s sportswear, the "Freedom In Motion" campaign captures the essence of freedom and effortless movement. MODUS VIVENDI aimed to create a collection that feels as good as it looks. It's about freedom—the freedom to move, to express, and to live without constraints. "Freedom In Motion" is about embracing the constant motion of life with style and comfort.
The Liquid Effect Line is crafted for those who refuse to be confined. Created from premium liquid-effect fabric, the Liquid Effect Line offers a luxuriously soft sensation that moves with you, wherever life takes you. This collection of relaxed-fit lifestyle designs includes a range of apparel suitable for the track, the field, or the latest streetwear trends.
With vibrant colors that elevate your mood and classic black options for a more timeless look, the Liquid Effect Line offers something for everyone. Most of the pieces are detailed with side panels featuring a contrast between matte and brilliant finishes, a distinctive vertical stripe, and a sleek rubberized logo label that adds a touch of modern sophistication. This line offers the perfect blend of function and fashion, ensuring you look and feel your best no matter where your day takes you.
The Liquid Effect Line is designed to pair effortlessly with other MODUS VIVENDI products. Match the Liquid Effect Shorts with C-Through MODUS VIVENDI designs, or pair the joggers with a fitted tank top and sneakers for a casual, yet put-together outfit. For cooler days, layer a 70s archive-inspired hoodie over your signature MODUS VIVENDI T-shirt, and you’re ready to take on the city.
Whether you're hitting the gym, meeting friends for coffee, or going for a walk, the Liquid Effect designs ensure you move through life with confidence and style.
It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the campaign here.
Credits
Photography: @p2photographygr
Model: @dimitris_toufexis
Videography: @p2photographygr
Location: Thessaloniki, Greece
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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