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THE MAG
Hole Line & the "Ancient Greek Theatre" Campaign
26/05/2023
26/05/2023
Heritage Couture!
MODUS VIVENDI presents Hole Line & the “Ancient Greek Theatre” Campaign from Spring - Summer 2023 Collection inspired by Ancient Greek heritage.
MODUS VIVENDI proudly presents Hole Line & the “Ancient Greek Theatre” Campaign, celebrating Greece's rich cultural legacy and pushes the boundaries of creative expression. A unique and iconic campaign to serve as a testament to the transformative power of fashion and its ability to bridge the gap between the past and the present.
MODUS VIVENDI recognized for its boundary-pushing designs and bold aesthetic and for its unwavering commitment to drawing inspiration from Greece's iconic pictures and rich history. With a profound appreciation for the country's cultural heritage, MODUS VIVENDI creates innovative and captivating designs that follow the current trends, respecting Greece's timeless allure at the same time, such as Hole Line.
This groundbreaking line, merges the contemporary fashion sensibilities of MODUS VIVENDI with the rich cultural heritage of Greece, paying homage to the history and artistry of Ancient Greek theater. The Hole Line represents a revolutionary fusion of tradition and modernity, as the knitted crochet-style fabric is expertly incorporated into the cutting-edge designs of men's clothing, creating visually striking and thought-provoking garments.
Hole Line showcases meticulously crafted pieces that encapsulate the essence of both the Ancient Greek tradition and MODUS VIVENDI's signature style. The intricate patterns and textures of the knitted crochet-style fabric elevate the visual appeal of the garments, adding a touch of sophistication and sensuality. The Hole Line allows MODUS VIVENDI to not only embrace the spirit of innovation but also celebrate the cultural heritage of Greece. All designs are unique but yet chic and elegant while they follow a monochromatic palette, keeping the bohemian levels at a low and offering a more sophisticated look. Made of a blend of cotton and polyester textiles, will make everyone feel the comfort and the appropriate exposure ever wanted.
Discover “Ancient Greek Theatre” Campaign here.
Credits
Photography / Videography: Panos Misailidis @p2photographygr
Model: Christos Katsavochristos @christos_katsavochristos
Campaign: Ancient Greek Theatre
Line: Hole
Location: Milos Island, Greece
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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