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THE MAG
Avant Garde Swimwear - The Afloat Campaign
24/03/2025
24/03/2025
A Bold Step into the Future of Swimwear.
MODUS VIVENDI proudly presents the Avant-Garde Swimwear Line and the “Afloat” Campaign, part of the Swimwear 2025 Collection, redefining conventional swimwear with innovative designs and striking aesthetics. This line challenges traditional norms, embracing individuality and fearless self-expression.
The Avant-Garde Swimwear Line pushes boundaries with unconventional silhouettes and cutting-edge details, offering a range of singlets and thongs that blend contemporary fashion with bold design. Crafted for those who dare to stand out, this collection represents a movement—one where confidence meets sophistication, and swimwear becomes a statement of artistic expression.
Designed in three striking colors — black, pink, and white — the Avant-Garde Swimwear Line offers:
- Singlets
A tight-fit one-piece swimsuit made from shiny, elasticated, fast-drying satin-look fabric. Features include a removable and adjustable belt with a nickel-free front fastening, an unlined design for a more revealing feel, and a sewn logo label for a refined touch.
- Thongs
Engineered for ultimate comfort with a roomy pouch, a mat rubber pleasure ball with an embossed 3D logo, and a nickel-free metallic tag on the back with a debossed logo. Additional features include a printed removable ribbon with branded text, front lining made of fast-drying elasticated fabric, and the same shiny, elasticated, fast-drying satin-look fabric for a sleek finish.
The “Afloat” campaign captures the essence of breaking free from the expected and sailing into uncharted waters of fashion. Featuring a man in the sea surrounded by paper boats, the visual storytelling represents the avant-garde spirit—a voyage into the future of style. Just as paper boats symbolize the pursuit of discovery and reinvention, the Avant-Garde Swimwear Line invites individuals to embrace their uniqueness, challenge conventions, and redefine what swimwear can be.
Join the movement and experience swimwear like never before—unapologetically avant-garde.
SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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