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THE MAG
All Gender Line
21/10/2022
21/10/2022
MODUS VIVENDI launches the All Gender Line from FW 22-23 collection inspired by inclusion.
The “freedom of expression” campaign, cause underwear is for everyone
MODUS VIVENDI proudly presents the All Gender Line and the ‘freedom of expression’ campaign from FW 22-23 Collection. We have long understood that acceptance and love create the conditions to overcome labels and stereotypes. There is a wide range of identities out there and it’s important to include them. The new All Gender Line respects self-determination and embraces everybody.
A space full of statues and sculptures married the classic with the modern, the past with the present, the stereotypical with the freedom of expression and subtly "dressed" the individuals helping them to coexist harmoniously in the same space. Acceptance is what we need, that’s why we want all of you to be able to express yourself without limitations. MODUS VIVENDI removes these limitations and invites you to dress according to your identity, so that we can build a better tomorrow together.
MODUS VIVENDI gives a new perspective to the design of underwear; the fit does not depend anymore on gender. The new All Gender Line was created from our classic and modern collections redesigned to suit all of you. No matter how colorful you feel, you will surely find in our new series the color and style that suits you. We remove the limitations and invite you to dress according to your identity, so that we can build a better tomorrow together.
Photographer / Art director: Dimitris Gelbouras
Art collaborator: Konstantinos Chaldaios
Photographer Assistant: Marios Chaldaios
Videographer Assistant: Jack King
Makeup: Dimitra Georgoglou
Hair styling: Vana Koutoupi
Models: Anna Maria Ctergiou & Dimitris Psarakos & Dennys & Dinos Kritsis & Liia Chuzhdan
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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