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THE MAG
Active Line & the "Track Session" Campaign
29/03/2024
29/03/2024
Sporty Chic.
MODUS VIVENDI Unveils Active Line and the “Track Session” Campaign from the SS24 Collection.
MODUS VIVENDI, renowned for its innovative designs, presents its latest offering for Spring-Summer 2024: The Active Line. Embracing the ethos of an active lifestyle, the Active Line is designed to empower individuals to look and feel their best while pursuing their fitness goals.
The Active Line, a part of our SS24 Collection, epitomizes the fusion of fashion and performance. Drawing inspiration from outdoor workout sessions and the refreshing benefits of an active lifestyle, this collection is crafted to meet the demands of modern-day athletes and enthusiasts.
At the heart of the Active Line lies the "Track Session" Campaign, which captures the essence of dynamic movement and physical endurance. Featuring a diverse range of individuals engaging in track workouts, the campaign celebrates the spirit of athleticism and determination.
The "Track Session" Campaign showcases “Active” shorts and “Weekly” tank tops, designed to optimize performance without compromising on style. The Active shorts, with their sleek jogging cut, provide unparalleled freedom of movement, while the breathable perforated textiles made of polyamide fabrics ensure maximum comfort during intense workouts. Paired with the Weekly tank tops, which offer a slim fit and superior moisture-wicking properties, the Active Line promises a seamless transition from the track to the streets.
MODUS VIVENDI has always been committed to promoting sports and well-being as integral components of a balanced lifestyle. With the Active Line, MODUS VIVENDI aims to inspire individuals to embrace the power of movement and pursue their fitness goals with confidence and style.
In line with the brand's philosophy of empowering individuals to stay active, the SS24 Collection not only offers high-performance activewear but also serves as a testament to the transformative power of physical activity. By championing the importance of sports and well-being, MODUS VIVENDI continues to redefine the boundaries of fashion and athleticism.
For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the "Track Session" Campaign here.
SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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