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THE MAG
Origami Swimwear Line & the Sand Castle Campaign
17/04/2024
17/04/2024
Building sand castles. Evoking memories
MODUS VIVENDI, proudly announces the launch of the Origami Swimwear Line and the enchanting "Sand Castle" Campaign as part of the Swimwear 2024 Collection.
Discover the "Sand Castle" Campaign that encapsulates the essence of playful nostalgia, as a man adorned in Origami swimwear constructs sand castles on the shoreline, evoking the carefree spirit of childhood. This portrayal celebrates the youthful exuberance and unabashed joy found in embracing one's inner child, perfectly complementing the ethos of MODUS VIVENDI.
Inspired by the ancient Japanese art of "Paper folding,” MODUS VIVENDI's design team has meticulously crafted an almost three-dimensional floral motif, featuring origami blossoms, printed on sustainable swimsuit fabrics. Each piece in the Origami Swimwear Line is a testament to precision and artistry, offering a romantic allure and harmonious palette that captivates the eye.
MODUS VIVENDI is thrilled to introduce the Origami Swimwear Line, which celebrates the intricate beauty of traditional Japanese craftsmanship. The brand’s aim is to offer swimwear that not only embodies elegance and style but also reflects our commitment to sustainability.
The Origami Swimwear Line distinguishes itself from conventional floral prints by offering a uniquely individual and special appeal, promising to leave wearers feeling exceptional. Every swimwear piece is part of MODUS VIVENDI's responsible edit, featuring an all-over customized MODUS VIVENDI original printed design.
Moreover, MODUS VIVENDI prioritizes environmental consciousness by utilizing eco-friendly, fast-drying elasticated fabric created from 100% recycled yarns, made from discarded plastic bottles. This commitment to sustainability highlights the brand's dedication to reducing its ecological footprint while maintaining quality and style.
The Origami Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Discover the “Sand Castle” Campaign here.
Credits
Photography: @gastohn.barrios
Model: @lucas_nocito
Videography: Santiago Di Giovanni
Executive Production:@matusantos
Stylist: Martin Iglesias
Location: Mar Del Plata, Argentina
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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